On-Site Research

New for 2021

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As of 2021, we acquired the business On-Site Research. This acquisition significantly increased the size of our field research team to over 200 expertly trained researchers across the UK.


In-store data collection


We now have a much greater capability to collect product and price information. Our new in-store data collection team can collect and verify critical insights on a store’s product selection and availability, pricing and promotions and merchandising compliance. The team can verify thousands of SKU’s a day across multiple retailers, proving extensive coverage across the UK and Ireland. Real-time product data can be provided both on a store-by-store basis and at an aggregate level, within hours of data collection.

In Store

We are delighted to now be able to offer:

  • Price and promotion analysis
  • Observational research (including mystery shopping)
  • Retail auditing
  • Customer satisfaction and loyalty tracking

Our services can be provided on a project basis or as part of an ongoing feed of market data and insights.

Validation via tech

VALIDATION VIA TECHNOLOGY


The team utilises a variety of techniques to collect price and promotions data with and without store level knowledge. Software is used to validate the prices as the first point of quality control as well as subsequent electronic validation to eliminate erroneous price patterns. All pricing summaries are 100% verified by sight checks.

Compliance and retail audits

 

With promotional slots becoming increasingly more expensive and difficult to secure, it is essential for retailers and manufacturers to maximise the impact of such space. On-Site Research compliance audits offer a flexible solution to answer some fundamental questions in real-time, often within an hour of fieldwork. All information is supplied store-by-store as well as on an aggregate basis:

  • Are my units in all stores, if not where are the gaps?
  • What types of displays are in-store and are they as planned?
  • Are my products properly merchandised?
  • Is anything 'Out of Stock?'

FIND OUT MORE

Find out more about how our data collection capabilities have increased.