About us
Local Data Company is the UK’s most accurate retail location insight company. We physically track every retail and leisure business across the entire country. Our data powers strategy and decision making for our clients working across retail, leisure, out-of-home media, investment, property and financial services.
Our History
2003
Founded by entrepreneurial brothers Barnaby and Alex Oswald
2008
The company evolves from a data directory to an insights and analytics business
2010
In-house software developers build a proprietary technology stack to support our uniquely accurate field research methodology
2012
The field research team expands coverage to every high street, retail park and shopping centre in Britain
2015
Revolutionary footfall counting technology developed in-house and the SmartStreetSensor project is launched in partnership with UCL
2017
Our growing team requires bigger offices and we move to Farringdon
2018
Research and development begins on the next generation of footfall sensor
2019
LDC acquires the Retail Locations business and integrates another layer of insight into our database of 680k units
2021
We acquire the On Site Research business, increasing the field research team to over 250 and expanding our capabilities to include in-store data collection
2022
LDC acquires the Edge Analytics business, enabling us to build out our demographic profiling and forecasting capabilities
Today
Co-founder Barnaby remains at the heart of the business, leading an expanding team passionate about the future of the retail sector
LDC in the press
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