About Us

Local Data Company is the UK’s most accurate retail location insight company. We physically track every retail and leisure business across the entire country. Our data powers strategy and decision making for our clients working across retail, leisure, out-of-home media, investment, property and financial services.


Our History

2003

Founded by brothers Barnaby and Alex Oswald

2008

Company evolves from data directory to data insights

2010

In-house software developers build a proprietary technology stack to refine field research

2012

Total coverage of Great Britain achieved

2015

Revolutionary footfall counting technology developed in-house and SmartStreetSensor is launched

2017

Our growing team requires bigger offices and we move to Farringdon

2018

Research and Development on the next generation footfall sensor, SmartMotionSensor

2019

Acquisition of the Retail Locations business

Today

Barnaby Oswald remains at the centre of the business

Got a press enquiry?

Please email Sarah at the Local Data Company press office.