Local Data Company is the UK’s most accurate retail location insight company. We physically track every retail and leisure business across the entire country. Our data powers strategy and decision making for our clients working across retail, leisure, out-of-home media, investment, property and financial services.

Our History

2003

Founded by ​entrepreneurial brothers Barnaby and Alex Oswald​

2008

The company evolves from a data directory ​to an insights and analytics business ​

2010

In-house software developers build a proprietary technology stack to support our uniquely accurate field research methodology​

2012

The field research team expands coverage to every high street, retail park and shopping centre in Britain

2015

Revolutionary footfall counting technology developed ​in-house and the SmartStreetSensor project is launched in partnership with UCL​

2017

Our growing team requires bigger offices and we move to Farringdon

2018

Research and development begins on the next generation of ​footfall sensor​

2019

LDC acquires the Retail Locations business and integrates another layer of insight into our database of 680k units​

2021

We acquire the ​On Site Research business, ​increasing the​ field research ​team to over 250 ​and expanding ​our capabilities ​to include ​in-store data ​collection​

2022

LDC acquires the Edge Analytics business, enabling us to build out our demographic profiling and forecasting capabilities​

Today

Co-founder Barnaby remains at the heart of the business, leading an expanding team passionate about the future of the retail sector

subscribe to our newsletter

For the latest data, insights and company news