Prezzo is one of the market leaders in the UK casual dining sector, with its commitment to providing customers with an authentic dining experience. Founded in 2000, Prezzo started life on New Oxford Street near Soho in London. Today there are over 250 Prezzo restaurants in the UK, with the first restaurant opening in Ireland in February this year. Prezzo Holdings also comprises the Chimichanga brand as well as our new Mexican concept MEXIco, which will be complimentary propositions covering different sections of the Mexican food market.
Prezzo restaurants aim to be positioned to offer a quality and consistent casual eating out experience with great value for money in both the Italian and Mexican categories. We want to provide our customers with great food, delivered by teams who really care about providing a memorable experience, in locations and environments where our customers enjoy to spend time, whatever the reason for visit.
At Prezzo, we aim to complete a significant amount of detailed research before going ahead with the acquisition of any new site. This includes internal field research and more importantly, sound, objective, and quantifiable location intelligence. LDC provides us with an important element of the location data and analysis that supports our new site decision making.
We chose to work with LDC because we were impressed with their online platform (LDO) which provides us with real-time information on demographics and location “healthchecks”. It also enables us to have a comprehensive view of our specific sector, our competition and complimentary occupier movements which give us invaluable insight into the market and how it is shifting.
Working closely with team at LDC, we have designed and built comprehensive analysis packs that are bespoke to our requirements. LDC have proved to be innovative in their approach to problem solving and have at all points been able to adapt to our ever evolving priorities and challenges.
Using location intelligence data has increased Prezzo’s ability to act with confidence when making board level decisions. Through subscribing to LDO, our team has built a detailed understanding of our current locations and relevant competitor movements, which can be accessed at the touch of a button. The dashboards are intuitive to use and the ‘always up to-date’ approach to data collection results in a truly ‘live’ system so that staff at all levels can act in confidence.
Through regular workshops with the team at LDC, we can be confident that our team are deriving maximum benefit from the wide range of data available. Through these workshops the team are constantly challenging themselves to learn more as well as share/find answers to business challenges in a confidential environment.
Prezzo’s specific requirements and desire for detailed target town analysis means that our relationship with LDC goes beyond the licensing of software.
Through a strong understanding of our business and the challenges we face, excellent knowledge of the wider retail and leisure market, along with a genuine desire to partner with us to drive our business forwards, LDC have also helped us develop very specific target town lists.
Although in part highly confidential, LDC has worked to create an innovative, high visual approach to matching Prezzo criteria for site selection, with locations that we may not have considered before. We very much look forward to being able to open in these new areas – which supports our drive to open great restaurants in profitable locations.