Local Data Online is our online insights platform which enables users to view, analyse, map and export data on the portfolio of every brand and every retail location in the UK. It is used by planning and place directors, analysts, asset managers, site selection specialists and C-level executives - essentially anyone who needs regular and fast access to market trends; sector or brand-specific analysis or granular detail on a specific geographical area.
LDO is a flexible platform with in-built reporting and analytical capabilities and is powered by our real-time database of over 600,000 retail and leisure units across the UK.
Clients currently using LDO
The Location Overview dashboard analyses the make-up and quality of the offer in a particular location, along with details and pictures of every shop.
You can analyse the demand profiles through demographic data such as employment statistics, average weekly earnings, crime rates, unemployment rates and house prices.
The Local Data Company's proprietary Health Index allows benchmarking of over 3,000 locations against an index with 12 data inputs ( including catchment, spend, occupiers and vacancy rates) that correlate results to large, medium and small high streets, shopping centres and retail parks.
It has been proven to be a robust proxy for location health to identify key trends over time and can be edited to create a bespoke index relevant to your business criteria.
The interactive map functionality brings the data to life and provides context. Here you can understand the relative importance of competing locations, see clusters of stores, identify a prime pitch or see vacancy hot-spots.
Our bespoke boundaries tool allows you to create bespoke areas for analysis and all map data can be exported out of the system.
Use the benchmark tool to see how prospective locations sit alongside your existing portfolio. You can also use the benchmarking tool to understand the potential impact of cannibalisation or competition along with other key variables such as health score, vacancy rates nearby and catchment population.
LDO has a number of self-serve reports that enable you to export detailed reports at a click of a button.
Reports include detailed analysis of a retailer’s locations, town reports, gap analysis, competitor analysis, expansion opportunity reports and market reports including fastest growing fascia.
All reports provide historical analysis in order to understand the trends happening across your current and potential locations.