Evesham town centre, within the Wychavon District, was experiencing a higher than GB average vacancy rate of 18%. Looking at the demographics of the town, in LDO, it had a catchment of over 190,000 people and more than 50% of these were in the ABC1 social classification. It was evident that they needed to evaluate why the town centre was not the thriving centre that it should be.
With the anticipated arrival of a Waitrose store to Evesham, the council were keen to see what the impact of this would be on the town’s growth. They needed to find out if similar towns (in size and retail offer) had experienced growth after a Waitrose had opened.
To reduce the vacancy rate for Evesham, the council would need to attract new occupiers to the town. However, understanding the over and under supply in Evesham and which retailers would want to invest in the town was a challenge.