Leadership Team

Mark Hurley
Mark Hurley
Chairman

Mark has been heavily involved in the technology and pharmaceutical industry for his entire career. He has been involved in the success of many businesses, including a company called Spear Therapeutics, which was a molecule drug design company, focused on the treatment of cancers. Mark has also been involved in a host of other organisations which specialise in everything from stem cell storage to the commercialisation of intellectual property. Mark has been Chairman at LDC since 2013.

Barnaby Oswald
Barnaby Oswald
Managing Director

Barnaby started his first business in 1998, e-street.com, where as COO he was instrumental in the development of the online classified advertising business, including partnerships with Evening Standard, Microsoft and Visit London. Barnaby co-founded the Local Data Company in 2003 where as Managing Director he has been responsible for the growth of the company from a start-up to an established business with 70 staff. Barnaby is a keen cyclist, having completed the Rapha Manchester to London ride – 350km in a day – in 2015; and most recently in 2017 the Marmotte Challenge.

Ivana Mogin
Ivana Mogin
Technology Director

Ivana joined LDC in 2010 and leads the company’s technology team in development of solutions across wide range of platforms, from mobile technology, data warehousing and Web applications, to company innovation projects such as measuring footfall on the high streets using bespoke, in-house developed technology and data science. Ivana has 20 years experience in development and business analytics and has the unique gift of conveying client dreams into reality, which has resulted in LDC being at the forefront of data modelling, visualization and dashboards. She is also responsible for challenging all we do with the question ‘So what?’. In her spare time Ivana maintains her high standard of swimming followed by visits to art galleries and listening to jazz. Ivana was appointed as a Director in December 2016.

Veronique Salle-Fertat
Veronique Salle-Fertat
Operations and People Director

Veronique joined LDC in 2008 having spent 15 years working with large research and client facing teams in both France and the UK.
She has established critical research processes and procedures to ensure LDC data is of the highest quality. Appointed as People Director in 2016, Veronique is part of the LDC Board and fully involved in setting up the company strategy, including the human resources policies to attract talent and to enable each individual to achieve extraordinary results. At LDC, she is focused on developing staff skills, knowledge and positive attitudes. Veronique holds a Masters Degree in Business Psychology and is qualified as an accredited coach. Her passion is in understanding people, understanding what makes them progress, grow and develop. This is what drives her career.

Melissa Edwards
Melissa Edwards
Finance Director

Melissa joined LDC in 2016 following a short career break after working for national grid in a variety of financial and operational senior management roles. She has a degree in economics and went on to train with PriceWaterhouse in 1995. In her spare time Melissa enjoys walking her black lab Blake, is treasurer of Bough Beech Sailing Club and is a trustee for a school charity.

Nav Jass
Nav Jass
Executive Assistant to Barnaby Oswald, Veronique Salle-Fertat, Ivana Mogin

Nav joined LDC in 2016 as Executive Assistant to the LDC leadership team after spending five years as a personal assistant at luxury retailer Harrods. Nav is now well established as the go-to person for anything related to the smooth running of the office or social activities as well as managing some very busy diaries! Outside of work she likes to travel, find quirky cocktail bars in London and abroad and is also a talented baker, although she doesn’t eat it herself! Nav is currently on maternity leave and will be returning to the office in 2020!

Kimberley MacGregor
Kimberley MacGregor
Executive Assistant to Barnaby Oswald, Veronique Salle-Fertat, Ivana Mogin

Research Team

Katie Shaw
Katie Shaw
Senior Manager - Operations

Katie manages the everyday running of the Operations department at LDC, both the office and field-based teams, having gained experience and knowledge in her long tenure at LDC. She strives to bring energy and progression to the department who have responsibility for maintaining the high levels of quality and accuracy LDC data is known for. Katie plans to embark on a Masters to help increase her knowledge in the role and to increase management skills. In her spare time she enjoys travelling and in particular loves all things USA.

Kayleigh Ahearn
Kayleigh Ahearn
Convenience Market Researcher

Anthony Wheatstone
Anthony Wheatstone
Field Research Coordinator

Alison Callaway
Alison Callaway
Field Research Coordinator

Katie Flanigan
Katie Flanigan
Research Executive

Will Bristow
Will Bristow
Research Executive

Joe McShane
Joe McShane
Research Executive

Sales, Marketing and Analyst Team

Lucy Stainton
Lucy Stainton
Head of Retail and Strategic Partnerships

Lucy joined the Local Data Company with extensive experience from her time at CACI and now heads up commercial relationships across the retail, leisure, advisory, investor and private equity verticals. Lucy’s current role involves building and maintaining long-term relationships within some of the UK’s leading brands, working in partnership with occupiers and investors providing data, technology and analytics to power location strategy, competitor tracking, due diligence and portfolio optimisation. Outside of the Local Data Company, for the 6th year now, Lucy also works with the Retail Trust and is Chair of the organising committee for the Retail Trust London Celebration; a flagship event on the industry calendar.

Jane Osborn
Jane Osborn
Business Development Executive

Jane joined LDC in 2015 and will most likely be your first point of contact. She has previously worked in a number of different sectors including finance and recruitment. Throughout her working life, particularly when running her own businesses, relationship skills have been important and she likes nothing better than interacting with people. In her spare time she loves anything foodie travelling with or without her children and finding new and interesting short walks for her lazy Bichon Frise.

Sarah Phillips
Sarah Phillips
Senior Manager - Marketing & PR

Sarah joined the team in 2016 and is responsible for the management of all marketing channels for the Local Data Company. Having always worked in B2B, she brings with her varied experience in online and offline marketing including content marketing, social media and events. In her spare time Sarah enjoys theatre and comedy and has made a (slightly shaky) venture into the world of half-marathon running - she'll be running the Oxford half in October 2019!

Ronald Nyakairu
Ronald Nyakairu
Senior Manager - Insight and Analytics

Ronald has a Masters Degree in Business Analytics which focused on the analysis of consumer habits in the tourism sector. He has worked at the Local Data Company since 2014 and now heads up the insight team which supports our retailer, property, landlord and local authority client base. he has worked on projects on retail redevelopments, planning proposals and appeals, due diligence, pre-acquisition due diligence, market studies and investor strategy. He also works closely with our academic partners at five universities, supporting the development of new research in the retail sector, as well as supporting over 40 PhD, Masters and Graduate students. He has regularly contributed to media coverage and has featured in the FT, The Telegraph, The Guardian and The Sunday Times, as well as speaking at events for Retail Week, Blackrock and RPA.

Hannah Badley
Hannah Badley
Graphic Designer and Marketing Executive

Hannah has been part of the team since September 2018 and works part-time whilst looking after her three children. Hannah is responsible for the development of the Local Data Company’s visual identity and brings with her expertise in branding, web design and data visualisation.

James Anderson
James Anderson
Insight Analyst

James joined the Insights team at the Local Data Company in 2018 where he uses a combination of analytical techniques and expert industry knowledge to provide clients with a better understanding of their market, their competitors and support them with strategic decision making. James' work has been picked up across multiple national news platforms including BBC and ITV news. James also works regularly with the Ministry of Housing, Communities and Local Government to aid with their Future High Street Fund in preparing town centres for the future. Prior to his position at the Local Data Company, having completed a Masters in Mathematics from the University of Manchester, James worked as a Data Analyst for the Environment Agency where he worked on data visualisation.

Leanne Okike
Leanne Okike
Sales and Marketing Team Assistant

Leanne joined the Local Data Company in 2019 as a Team Assistant to the Sales & Marketing team. She is responsible for assisting the whole team but predominately supporting Lucy (head of retail) with diary management and general administration tasks. Leanne is also involved with organising social activities and charity fundraising in the office. Leanne has a background working in financial services and completed a business studies apprenticeship after leaving sixth form. She is a big lover of dogs and in her spare time she loves to travel.

Emma Bowen
Emma Bowen
Client Services

Whilst studying for her degree in Geography at the University of Reading, Emma held many job roles in the customer service industry which has led to her client focused approach. Emma’s love for travel meant that after she graduated, she travelled to Australia where she spent six months embracing the lifestyle and seeing all the sights.”

Katie Girdwood
Katie Girdwood
Business Development Manager

Katie joined the Local Data Company in 2019 and is responsible for building new business relationships in the retail property and investment space. From her previous roles in the retail industry, Katie brings with her an extensive understanding of the sector and takes particular pride in building strong, lasting relationships with clients. Outside of the office she enjoys travel, reading and boxing, and is also a keen baker.

Alex Stockdale
Alex Stockdale
Account Manager

Alex joined the Local Data Company team in 2019 as an account manager, looking after a variety of data clients across different sectors. His previous experience ranges from selling programmes at football club Wycombe Wanderers to spending a number of years at market research company Nielsen. In his spare time, he enjoys playing rugby for his local club.

Technology Team

José Copovi-King
José Copovi-King
Project Manager

Aidan Booker
Aidan Booker
Software Developer

Aurimas Mackevicius
Aurimas Mackevicius
Software Developer

 Alistair Jones
Alistair Jones
Data Scientist

Carl Nicholls
Carl Nicholls
Software Developer

Tanu Vyas
Tanu Vyas
Software Tester

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