Trusted by leading UK Retail and Leisure occupiers



Local Data Online helps Retail and Leisure Occupiers with the following:

Identify New Locations

Identify new locations for your stores or restaurants and understand the health of the overall location.

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Analyse Existing Locations

Gain the ability to view all of your stores or restaurants in one place without having to physically visit each location.

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Track Your Competitors

Add your competitors to your dashboard and get instant insight to their current store locations and where they have expanded.

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Find out how Nationwide were able to understand the local retail environment of individual branches and build robust forecasting models with LDC.

Identify New Locations

Identify New Locations

Property is one of the largest costs to any occupier. So it is critical to make the right decision.

Using LDO you can quickly understand what has happened in a shop, street, town, shopping centre or retail park over time (back to 2008). Furthermore you can see demographic and catchment data for any location.

This information will help you identify new locations and make decisions based on evidence rather than gut-feeling alone.

Analyse Existing Locations

Analyse Existing Locations

LDO enables you to see what is happening around your stores, from drive time populations to competitors/proxies, vacant units and the proximity of competing locations. In addition, in partnership with Morgan Stanley, we have developed a Health Index, which is comprised of 12 key environmental variables that impact store locations.

By benchmarking your store performance to this index and understanding the situation from the ground up you can see changes across your portfolio which in turn leads to better sales/store profitability forecasting as well as improved decision making on store locations and profiles.

Track Your Competitors or Proxies

Track Your Competitors or Proxies

By adding which competitors/proxies (you can add up to 20) you want to benchmark against you can immediately see each location’s profile across the country with options to refine down to regions or specific location types.

Our in-depth competitor/proxy analysis quickly and clearly identifies where your competitors/proxies are opening and closing near to you or indeed where you are not present. This delivers powerful impact analysis as well as flagging up potential locations you might not have previously considered or indeed avoid if your competitors have failed to succeed (closures).

In addition LDC tracks the density of competitors around your stores which further enables you to identify a tipping point in store performance and where it might happen next.

“The LDO platform and associated LDC data has helped NoteMachine quantify the retail landscape and strengthened our site verification process. The ability to generate sector specific trend reports has provided our management team with up-to-date market trends which have been used to aid strategic development. LDC data has enabled us to be proactive with our sales and marketing efforts and has generated a return on investment for us within the first six months of our campaigns. The LDC team are great to work with and we now consider LDC to be a key strategic partner.”
Note Machine
Ben Clement, Lead Group Analyst – NoteMachine
“The relationship with LDC has grown considerably from the early days, we now use the full inclusion of all of LDC’s data and reports into our strategic estate planning. With over 450 stores to constantly monitor, alongside several thousand other locations of opportunity to review, LDO has massively reduced the amount of man-hours required in travelling to each location, manually recording data and collating analysis. Being able to instantly identify and review locations of interest, and quickly discount others, allows us to focus on the key locations that provide the best opportunities. The ability to extract and use LDC data with our other external and internal data enables a completely holistic level of analysis to be complete before there is any requirement for any field research.”
Darren Percival, Planning Manager – O2 Telefónica
Darren Percival, Planning Manager - O2 Telefónica
After reviewing our options we made the decision to remain with LDC and renew our contract this year for another 3 years. As a team we were impressed by their understanding of the differences between the night-time economy and day-time retail markets and their ability to adapt their solution accordingly. The bespoke work they have also done to map our business portfolio and identify towns with similar demographics that we should target for expansion will be a valuable part of our decision-making process going forwards.
Alex Millington, The Deltic Group
Group Finance Director
EE use the competitor data supplied by LDC in order to gain a deeper insight in to where our competition are located within the UK. By receiving this on a monthly basis we are able to track the changing landscape of all our competitors, and see where they are either leaving or entering new towns, shopping centres and retail parks. The data helps us to makes decisions on new retail store micro locations, as well as our wider retail strategy piece. LDC are our supplier of choice as their data is kept up to date, is accurate, and the communications with their personnel is effortless.
Michelle Honey, EE
Senior Property Location Planning and Data Manager
As early adopters of this great technology, we use LDC’s footfall devices to gain an accurate understanding of footfall flows past our restaurants. We get a really valuable source of data which enables us to drill down into performance so that we can tailor our activity to each particular restaurant. For example, the granularity of the data enables us to accurately understand traffic flows during every trading hour and also to be able to compare across our estate - that’s very useful on so many levels. Over the past year, LDC have provided strong support and are always willing to take on our feedback to provide maximum value, resulting in a true partnership approach.
John Upton, LEON
Former Managing Director
BlueGem worked with LDC on our diligence for Jack Wills, a premium British fashion brand. The work was done to a high standard, delivered on time and presented with clarity and extremely helpful insight, layered on top of excellent data. We will surely work with LDC again and we would recommend them to any of our peers.
Vishesh Srivastava, BlueGem
LDC has helped us really understand a complicated independent specialist card sector by providing an excellent understanding of the current store estates and historical trends in this area. This has helped us make some big decisions about future business strategy and will really drive bottom line profitability. In addition to that the team are great and have been brilliant at answering queries quickly, accurately and timely. They are a real pleasure to work with.
James Mackenzie, Hallmark
Head of Category and Insight
Mamas & Papas worked with LDC on an initial strategy review for our London expansion. We needed granular and transparent data which would make it very easy for us to map out similar and competing brands, market health and to assess opportunities for the Mamas & Papas concept across the capital. The resulting data, maps and review workshop have helped prepare us for the next phase of our expansion and made a complex market much more straightforward to assess. We look forward to partnering with LDC again in the future.
Jason Greenwood, Mamas & Papas


Location Overview

With the Location Overview Dashboard you can begin to understand drivers of change within a centre and the differences between different locations within that centre.

It also allows you to get a feel for the quality of the offer, the clustering and the mix of a location along with details and pictures of every shop.

Furthermore you can view the demand profiles through demographic data such as employment profiles, average weekly earnings, crime rates, unemployment rates and house prices.

Location Overview

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Health Index

The Health Index allows you can benchmark over 3,000 locations against a health index with 12 data inputs (catchment, spend, occupiers and vacancy rates) that correlates results to large, medium and small high streets, shopping centres and retail parks.

It has been proven to be a robust proxy for location health to identify key trends over time and has been developed in partnership with Morgan Stanley.

You can also bespoke the index to your specific business criteria and quickly analyse how your stores score and whether their locations are strengthening, stable or weakening.

Location Health Index LDC

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Interactive Maps

The interactive map functionality brings the data to life and gives context to it. Here you can understand the relative importance of competing locations, clearly see clusters, identify prime pitch or see vacancy hot-spots.

It is also possible to filter, zoom in or export any of the data you see on the map.

Our ‘bespoke boundaries’ tool also allows you to create bespoke areas for analysis.

Interactive Maps

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Drive Times

Quickly identify drive time catchments from a location by up to 10, 20 or 30 minutes drive time. You can also see where your other stores lie within these catchments, as well as the stores of your competitors or proxies.

Drive Times

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Use LDC’s benchmark tool to see how prospective locations sit alongside your existing portfolio. You can also use the benchmarking tool to understand the potential impact of cannibalisation or competition along with other key variables such as health score, vacancy rates nearby and catchment population.


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LDO has a wide number of reports that enable you, at the click of a button, to export detailed reports.

Reports include detailed analysis of a retailer’s locations, town reports, gap analysis, competitor analysis, expansion opportunity reports and market reports including fastest growing fascia.

All reports provide historical analysis in order to understand the trends happening across your current and potential locations.

Reports Page

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Information available to you

Health Score

Measure the vitality of a town or centre in terms of vacancy, anchor retailers presence, leisure offer and dwell time, charity shops presence and population per shop.

Direction of Travel

A key indicator for the ‘direction of travel’ in which a town or centre is moving, highlighting whether a town or centre is improving, stable or in decline.


LDC does not just rely on the data it collects in the field but also overlays a growing number of datasets to ensure you have the best insight upon which to make decisions.

Vacancy (200m)

This dashboard displays the vacancy rate vs. the number of units located within a 200 metre radius around a target location or asset within a town or centre.

Historical Vacancy

Average historical ‘Retail and Leisure’ vacancy combined for all High Streets, Shopping Centres and Retail Parks in which your store/selected fascia is present.

Persistent Vacancy

Persistent vacancy measures how long vacant units have been vacant for, by assessing the proportion of vacant units that have been vacant for a significant period of time

Classification Mix

The mix of businesses in a location determines its attractiveness. Benchmark these variances to similar but better-balanced locations.

Independents v Multiples

The ratio between independents and multiples determines the character of a town. Finding the right balance is key to the success of a town or location.

Proxy Retailers

Track proxy retailers (those retailers that are good to be nearby) and identify new opportunities based on previous experience and success.


Identify your competitors and see where they are opening or closing stores in and around your locations or even in locations where you have no presence.

Powered by data (click here)

Our data is the most accurate and detailed data available on the market today. We update our data more frequently across more locations and in more detail than any other company out there.

Over 550,000 premises

We physically visit and verify over 550,000 retail & leisure premises across Great Britain on a strict 6-12 month cycle.

Over 3,000 locations

From the remotest locations in Scotland to the sprawling cities of Southern England we’ve got it covered.

1,000,000+ hi-res images

They say an image paints a thousand words – now you can see every detail from the comfort of your desk.

75,000+ updates per month

Our team of 70+ office and field researchers are continuously checking, verifying and updating our database.

Historical data back to 2008

Not only do we deliver the very latest data & insight on the retail & leisure market but we go back, way back to 2008.

Triple-checked for accuracy

As if physically visiting each unit was not enough, we triple-check every update back in the office for accuracy.

Nationwide coverage

Get the national view of the retail & leisure landscape by visiting thousands of high streets, shopping centres and retail parks.

Want to find out more? Speak to our team of experts.

Arrange a free consultation