Local Data Company

Footfall

Our proprietary footfall counting technology has been developed especially for the retail and leisure market. Our discreet footfall sensors provide consistent, reliable ground-truth data that leads the market in terms of accuracy and granularity of insights.

Accuracy at the heart of our technology

Our objective was to develop technology to provide accurate and reliable footfall insights to support strategic decision making for retail and leisure businesses. Our sensors provide consistent and accurate data capture within a set field of vision 24/7 in all weather conditions and are respectful of public privacy.

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Market-leading innovation

We have created a revolutionary new system for capturing footfall data, drawing on advanced technologies. Sensors work using low-level radar waves which can detect and count people walking through a set field of vision. Data is collected by the sensor, aggregated, and processed to produce high-quality actionable footfall insights for clients.

Flexible access to data

Data captured by sensors can be viewed by week, day and hour. Weekly data is processed and available to clients by the following Monday in a range of formats; as raw data, via our online insights platform or as bespoke analysis.

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Why our technology is different

  • The most accurate technology on the market, our sensors have been tested to consistently perform to +/- 5%
  • Captures ground-truth numbers
  • Not reliant on other technology such as InfraRed or Wi-Fi and not reliant on measurements of proxies or samples
  • Our technology works consistently 24/7 in all light and weather conditions.
  • Both the sensors and the technology behind them have been designed especially for use in the retail market
  • Data from each week is available on the following Monday
  • Fully GDPR compliant and does not capture any personal data
  • Installed by a trained engineer

Use our sensors to

Track the impact


Track the impact of external events

Track the impact of external activity and seasonality on footfall around your estate including weather and local initiatives.

Measure marketing


Measure marketing campaigns

Quantify the impact of marketing campaigns and promotions across stores or regions with conversion rate tracking.
Understand the value of location


Understand the value of location

Quantify the value and potential impact of an asset’s location and identify the best time to display media or deploy field marketing teams.
Benchmark store performance


Benchmark store performance

Benchmark asset performance based on like-for-like footfall to ensure that your portfolio is performing to its full potential.
Understand trends


Understand trends across key trading hours

Understand trends around key trading hours to inform operational models, e.g. management of stock and staffing levels.
Compare day and night


Compare day and night-time economies

Compare day and night-time economies around your estate to identify and quantify new revenue opportunities.
Covid recovery (1)


Tracking the impact and recovery post COVID-19

Quantify the impact of the COVID-19 pandemic on a location and track the pace at which footfall returns to your portfolio or town centre.

Key Benefits

  • Access real time data for a live view of the retail & leisure market
  • View current and historical insights ranging from GB-wide to micro-location trends
  • Data can be represented as maps as well as being exportable or downloadable as reports, all within one tool

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For more information on how our market-leading footfall technology can provide deep insight across your portfolio.
The Local Data Company
Local Data Company

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