Nationwide and LDC have been partners for over 4 years, with LDC providing data, tools and insight to support Nationwide’s market planning across the UK.
Nationwide use LocalDataOnline to map, analyse and report on its retail locations, identifying both opportunities and risks across their branch network. The relationship between LDC and Nationwide has developed to meet Nationwide’s evolving requirements and strategy.
There are two distinct work sections within the Location Planning Team: analysts who need to look at individual branches and the Data team that requires a full branch network view of the data. LocalDataOnline meets both these different needs by fulfilling 2 key business challenges.
Nationwide is the world’s largest building society, it is one of the largest savings providers in the UK and a top-three provider of mortgages in the UK.
It is a mutual organisation, owned by and run for, the benefit of its 15 million members. The Society offers a broad range products and services including mortgages, savings and other financial products.
Nationwide has around 700 branches across the UK.
With the bulk of their branch portfolio located within rapidly-changing retail centres, Nationwide needed the latest data to understand local market dynamics and provide depth to site analysis. The Location Planning team are responsible for developing retail network strategy and making recommendations for investment in the branch estate. It was essential that the data used to support decision making was constantly and consistently updated and easily accessible.
The Location Planning Data team needed to build robust forecasting and planning models to analyse the current and branch network and to plan its future shape. Accurate modelling helps ensure the right investment decision is made in each branch location and across the portfolio as a whole and requires a full view of the Branch Network data.