How Manchester City Council uses Local Data Company data to support the growth and regeneration strategy for the city

Case Study

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Introduction

Manchester City Council’s Growth and Regeneration team is focused on supporting sustainable growth across mixed use commercial, residential, tourism and leisure development. The main objective for the team is to ensure that Manchester continues to be one of the most vibrant and attractive locations in the UK for people to visit, live, invest and work in.

The team uses a range of data sources to build a detailed picture of the city, with each distinctive zone having a distinct personality, different strengths, and a unique strategy for advancement. Internally, the team can access demographic, commercial and tourism data, but they were crucially missing data on the fast-changing retail landscape across the city. Instead of the costly and time-consuming process of collecting information themselves, they enlisted the support of the Local Data Company to produce a bi-annual report on the city centre, outlining changes in the retail and leisure stock over a six-month period. The report also benchmarks Manchester against other key UK cities in order to provide a robust method for comparison.

Tracking strategic growth and regeneration

The Local Data Company has been producing reports on the changing retail landscape of Manchester City for five years, which are now a key resource for the entire Growth and Regeneration team. The data is used alongside data from other sources to track progress, and to drive development, aligned to the Council’s long-term strategic objectives. The reports are produced on a six-month schedule and are accompanied by an insight session where the Local Data Company meet with the Council to discuss the opportunities and risks highlighted in the report and review Manchester’s performance in context with wider market trends. This process is frictionless for the Council and allows them to access the latest data, insight and trends, delivered consistently each six months.

Trust in uniquely accurate and recent data

Having a robust and up-to-date source of information allows Manchester City Council to accurately track the performance of their improvement initiatives. They can also identify gaps in retail provision and use the data to be strategic about which retailers and leisure operators to proactively approach to fill vacant space. They can track trends across other UK cities and plan for the future to ensure that Manchester continues to be seen as one of the most prosperous and attractive cities in the UK. 

Manch report

The data is also used by the Strategic Director and leadership team for internal reporting; therefore, it is critical that this data is accurate, reliable and credible. Trust in the Local Data Company as a source comes from the unique field-research data collection methodology, which is applied consistently across all towns and cities in the country. The data is available in a raw format which the Council is able to integrate with a host of complementary datasets.

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