Last week we held our 19th Retail and Leisure Trends Summit at the BDO offices at Baker Street. The theme for this event was ‘Retail Done Differently’ and we were lucky to be joined by some fantastic guest speakers including Sophie Michael from BDO LLP, Will Charnley from SeaSalt, Andrew Thompson from Appear Here and Emma Mackenzie from NewRiver REIT.
If you weren’t able to make the event here’s a brief overview of the topics that were discussed:
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In a world where more and more people are looking to spend their money on experiences over products, physical retail has become an important way for brands to build emotional connections with their fans. Particularly through pop-ups, which give brands the flexibility to be more specific in where, when and how they attract an audience and therefore become a far more effective way to grow the business over bombarding the masses with generic campaigns.
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