A Lidl ambition goes a long way as the discounter matches Waitrose in market share

04 August 2017 by Nicky Christie

Yet again, according to the latest figures from Kantar Worldpanel, Lidl can be heralded as the fastest growing UK grocer. In their latest data to 12 weeks ending 16th July we see them neck and neck with Waitrose at 5.1% market share, trailing behind their discount counterpart Aldi by just 1.9%.

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