Jack's and the German discount giants

14 August 2019 by Sarah Phillips

It’s safe to say that since their introduction into the UK market, Britain has fallen in love with discount supermarkets. After the financial crisis in 2008, the discounters’ ‘high quality, low price’ model was exactly the tonic the British people were craving. With purses tightly squeezed and brand loyalty waning, consumers wanted to buy quality food on a smaller budget and that is exactly what the discount grocery stores allowed them to do. 

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