Just one of the trends we have been tracking over this year at LDC is the increasing focus on all things health and wellbeing, which continues to have a profound impact on the market. For example, in May this year, the ONS released 2017 data on alcohol consumption in the UK which indicated a rise in the number of people that claimed to be teetotal in 16-24, 25-44 and 45-64 age groups. (Source: ONS, May 2018). In line with these figures, we recently released data revealing a significant decrease in the number of pubs, a trend most likely to be linked to the changes in drinking behaviour outlined by the ONS.

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