Showcasing hourly footfall heat maps in Edinburgh

05 July 2017 by Chris Fowler

We've been working on an exciting new footfall dashboard which will be available from September 2017.

LDC’s new Footfall Maps Dashboard aims to bring data to life for each city, showing you the hourly ebb and flow of footfall within each location, and providing wider context with business and vacancy overlays.

The map provides access to the data from any of the smartstreetsensors locations within the project partnership, and strikes a balance between protecting the confidentiality of individual host occupiers and providing visualisation at a geographic level that is granular enough to help you make decisions.

The result is a unique polygon or ‘street segment’ that indicates the approximate location of each sensor, without revealing the name of the host occupier.

The result is a unique polygon or ‘street segment’ that indicates the approximate location of each sensor, without revealing the name of the host occupier. Each polygon is colour coded by the hourly level of footfall to highlight relative difference with the wider network in a city. Here is a sneak peak of what you'll be able to see in the new, highly visual dashboard.

In this example for Edinburgh, the data from 39 devices gives a rich picture of the patterns for Friday 30th June.

  • At 5am-6am, the centre of George Street starts to spring to life as footfall flows in from the wider area.

  • Princes Street is the pedestrian focus from 7am-8am as commuters arrive.

  • By 11am, The Old Town and St James Shopping Centres both have high footfall volumes.

  • The popularity of Princes Street is noticeable throughout the afternoon.

  • The differences for the night-time economy become apparent, with Tollcross standing out for its relative attractiveness towards midnight. This area has a cluster of Leisure occupiers.

Edinburgh Footfall New Dashboard.gif

This dashboard is essential for helping place managers understand their area in more detail, and for occupiers targeting consumers at a certain time of day such as the growing breakfast market.

By overlaying occupiers and vacant premises onto the map, you can add context to any location to help explain the patterns. Each premises includes a 200-metre vacancy rate to help you measure local vitality and attractiveness.

This new dashboard is due to be released this September.

If you're an existing customer please speak to your account manger to find out more.
If you're a footfall enthusiast and you're curious to know more about how we can bring this technology into your business, do not hesitate to contact us.

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