Introducing the next generation of footfall sensor
Date published: Date modified: 2021-09-25

Since the summer of 2018, we have been busy working on the research and development of the next generation of Local Data Company footfall sensor, building on the wealth of experience gained from our involvement in the SmartStreetSensor project, launched with UCL back in 2016.

The initial SmartStreetSensor project was funded by the Economic and Social Research Council (ESRC) and was designed to be the most comprehensive study to date of footfall patterns across Great Britain’s high streets. We installed over 1,000 sensors over the course of the project which provided retailers with granular footfall trends across a wide range of locations.

After the project’s completion, we were convinced that we could further help retail stakeholders to understand footfall trends and help them navigate a challenging period for the market. Our main aim was to increase the consistency of footfall counting to provide even more accurate counts using technology developed especially for this purpose.

To do this, our team of data scientists and software developers have used their wealth of knowledge and experience in collaboration with a range of specialists in some of the newest and most exciting tech.

The team consisted of:

  • 3 in-house data scientists
  • 1 UCL data science consultant
  • 4 software developers
  • 1 IOT architecture specialist
  • 2 device specialists in hardware and firmware
  • 1 mobile application specialist
  • 1 IT project manager

Ivana and the Local Data Company Footfall Team

The technology for the new footfall sensor has been developed in-house and is bespoke to our requirements. This ranges from machine learning algorithms and software that translate data into meaningful counts, alongside mobile and web applications for installing and testing sensors.

As this technology is very precise, we have designed and developed our own hardware to ensure correct positioning which is critical to maximising accuracy.

This has been a complex project, with very little margin for error. With hard work and commitment of the entire team, we’ve developed technology that will be a powerful tool for occupiers, landlords, councils and a range of stakeholders across the board.

Next time I’ll share more information about this new tech, when it'll be available for installation and why we’re so excited about it!

Ivana joined the Local Data Company in 2010 and leads the technology team in development of solutions across wide range of platforms, from mobile technology, data warehousing and Web applications, proprietary tech and data science.

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Ivana Mogin, LDC Technology Director
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Ivana Mogin, LDC Technology Director The Local Data Company 901 901

Ivana joined the Local Data Company in 2010 and leads the company’s technology team in development of solutions across wide range of platforms, from mobile technology, data warehousing and Web applications, to company innovation projects such as measuring footfall on the high streets using bespoke, in-house developed technology and data science. Ivana has 20 years experience in development and business analytics and has the unique gift of conveying client dreams into reality, which has resulted in LDC being at the forefront of data modelling, visualization and dashboards. She is also responsible for challenging all we do with the question ‘So what?’. In her spare time Ivana maintains her high standard of swimming followed by visits to art galleries and listening to jazz. Ivana was appointed as a Director in December 2016.

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