Matthew joined LDC in 2008 to establish LDC as a leading technology and data driven knowledge business. Matthew has over twenty years experience in the world of harnessing people and technology to create intelligence from data. He consults, challenges and advises on all aspects of the LDC business and its clients from product development, sales, marketing and media/investor relations. He is a regular contributor to international, national and industry news outlets on all matters regarding UK retail and its places. He runs LDC’s thought leadership programme with the UK’s leading universities. In his limited spare time he supports his two boys, watches rugby (Leicester Tigers), breeds Pekin bantams, run cross country and is a keen amateur photographer.