Chris has 18 years’ experience in helping retailers and leisure brands to optimise their locations and increase customer loyalty. He has a background in location planning and customer insight with retailers such as Boots and Tesco, followed by 10 years at Experian, adding value from data with a range of UK and global brands. In his spare time Chris can be found either playing 5-aside football, tinkering on his allotment or driving his daughter to various dance festivals.