Chris helps retail destinations and independent occupiers adapt to changing market conditions. Working with public sector, towns, planning consultants and media agencies, Chris uses his 20 years’ experience of location and marketing data analytics to help small businesses and retail centres develop strategies to monitor and optimise their offer and minimise risk. Chris loves to explore new ways of applying LDC data, such as linking occupier websites to partner platforms to help measure the impact of social media campaigns on street-level footfall. At home, it’s the patter of smaller feet that keeps Chris on his toes, having somehow become a dancedad, netball devotee and doting grandfather.