Meet the team

Meet the LDC Team

We have some of the best and brightest people in retail working for us who have met our exceptionally high standards when it comes to our staff. Below are just a few of the faces you might see around at meetings and events who we are proud to have representing LDC.

Mark Hurley

Mark has been heavily involved in the technology and pharmaceutical industry for his entire career. He has been involved in the success of many businesses, including a company called Spear Therapeutics, which was a molecule drug design company, focused on the treatment of cancers. Mark has also been involved in a host of other organisations which specialise in everything from stem cell storage to the commercialisation of intellectual property. Mark has been Chairman at LDC since 2013.

Barnaby Oswald
Barnaby Oswald
Managing Director

Barnaby started his first business in 1998,, where as COO he was instrumental in the development of the online classified advertising business, including partnerships with Evening Standard, Microsoft and Visit London. Barnaby co-founded the Local Data Company in 2003 where as Managing Director he has been responsible for the growth of the company from a start-up to an established business with 70 staff. Barnaby is a keen cyclist, having completed the Rapha Manchester to London ride – 350km in a day – in 2015. He is now planning his next challenge…

Matthew Hopkinson
Matthew Hopkinson
Sales and Marketing Director

Matthew joined LDC in 2008 to establish LDC as a leading technology and data driven knowledge business. Matthew has over twenty years experience in the world of harnessing people and technology to create intelligence from data. He consults, challenges and advises on all aspects of the LDC business and its clients from product development, sales, marketing and media/investor relations. He is a regular contributor to international, national and industry news outlets on all matters regarding UK retail and its places. He runs LDC’s thought leadership programme with the UK’s leading universities. In his limited spare time he supports his two boys, watches rugby (Leicester Tigers), breeds Pekin bantams, run cross country and is a keen amateur photographer.

Ivana Mogin
Ivana Mogin
Technology Director

Ivana joined LDC in 2010 and leads the company’s technology team who develop all technology from data collection in the field to the QC application in the office through to the data warehouse and finally the reports and dashboards clients use. Ivana has 20 years experience in business analytics and has the unique gift of conveying client dreams into reality, which has resulted in LDC being at the forefront of data modeling, visualization and dashboards. She is also responsible for challenging all we do with the question ‘So What?” In her spare time Ivana maintains her high standard of swimming followed by visits to art galleries and listening to jazz. Ivana was appointed as a Director in December 2016.

Veronique Salle-Fertat, Head of Operations
Veronique Salle-Fertat
Operations and People Director

Veronique joined LDC in 2008 having spent 15 years working with large research teams in both the UK and France. She has established critical research processes and procedures to ensure our data is of the highest quality. She leads over 50 people across the research teams in both the field and the office. Veronique is also a certified coach and when time permits likes to practice Qigong. Veronique was appointed as a Director in December 2016.

Richard Nott - NewWeb
Richard Nott
Head of Sales

Richard joined LDC in 2017 and comes with a track record in sales growth. He has a passion for unlocking revenue potential by both transforming existing revenue streams, as well as creating new to increase customer value.
He previously worked at Totaljobs Group for 15 years and was instrumental in developing highly successful businesses within the group including Retail Choice and CWJobs. Most recently he has worked at eBay as a Commercial Consultant.
In his spare time Richard enjoys going on bush craft expeditions and all things outdoors. He is heavily involved in his local Rugby Club on the junior coaching and fundraising sides. He also loves cooking mainly French and Italian food.

Montse NewWebsite
Montserrat Gonzalez-Herrera
Head of Operations

Montse comes into the team with over 15 years’ of experience in Market Research. During this time she has covered all areas from inception to delivering results; she brings considerable experience in managing and creating efficient teams, implementing processes, managing a large amount of data from which she then provides insights. She has participated in the setup of 3 panels including consumer, B2B and healthcare. More recently she was holding a client service position as an Associate Director at Research Now. Montse practices yoga and meditation on regular basis, enjoys playing and watching tennis and loves learning about food in particular about its history.

Nicky Christie
Nicky Christie
Client Partner

Nicky’s background is in sales, marketing and business development. She has moved from selling KitKats to corner shops to complex sales forecasting models to international retailers. She began her career at Nestle UK and was most recently Partner at CACI Ltd. In this role she successfully built and established the Grocery & Convenience location planning business unit – Consulting with UK and international retailers to support their network strategy, location planning and spatial modelling aspirations. People and their development are a key area of interest. For 8 years Nicky has developed and delivered quarterly Presentation Skills training courses to colleagues. She is also currently studying Counselling and Psychotherapy. In her spare time she is a keen cyclist, keeps bees and attempts to mother her two teenage sons.

Michael Weedon
Michael Weedon
Content Editor

Michael joined LDC in 2016 from a leading role in a retail trade association, within which he ran a publishing company, editing a group of magazines, as well as driving IT developments and leading on research and relations with media and government. Long an advocate of the key importance of big data in commerce and official policy he has championed LDC as a real innovation in the economic and political life of the UK since its first public appearance. He admits to serious camera, computer and phone buying habits, but strives for a homely low-tech balance with a new-found fascination with making the perfect Sourdough loaf.

Clara Molin Website
Clara Molin
Account Manager

Clara joined LDC with 10 years experience in Account Management having worked with clients across numerous industries and enterprises helping them maximise the value of service and deliver against their goals. Clara is responsible for client relationships with a detailed focus on understanding and delivering against client strategic goals. In her spare time Clara enjoys cultural experiences such as music, theatre and film and spending time with her family and friends, preferably in the great outdoors.

Nelia Vateva, Relationship Manager
Nelia Vateva
Senior Relationship Manager

Nelia joined LDC having previously worked at IBM, and works with Institutional Investors, Private Equity, Banks, Landlords and Developers. She received her Certificate in Investment Management in 2014. Nelia has developed a strong understanding of a wide variety of investment strategies along with the threats and opportunities investors face in such a fast changing occupational market. In her spare time Nelia likes travelling and practicing hot bikram yoga!

Lucy Stainton, Relationship Manager
Lucy Stainton
Senior Relationship Manager

Lucy joined LDC with extensive experience from her time at CACI in helping retailers better understand where to be or not to be. She works with a diverse group of occupiers from supermarkets, fashion brands to restaurants where she provides insight, knowledge and the dashboards to ensure clients are able to make evidence based decisions, which deliver a positive impact on their business. In her spare time Lucy is a member of The Retail Trust and also volunteers once a week as a learning mentor with a charity supporting refugee families in and around Wandsworth.

Chris Fowler, Relationship Manager
Chris Fowler
Relationship Manager

Chris has 18 years’ experience in helping retailers and leisure brands to optimise their locations and increase customer loyalty. He has a background in location planning and customer insight with retailers such as Boots and Tesco, followed by 10 years at Experian, adding value from data with a range of UK and global brands. In his spare time Chris can be found either playing 5-aside football, tinkering on his allotment or driving his daughter to various dance festivals.

Jane NewWeb
Jane Osborn
Relationship Executive

Jane joined LDC in 2015 and will most likely be your first point of contact. She has previously worked in a number of different sectors including finance and recruitment. Throughout her working life, particularly when running her own businesses, relationship skills have been important and she likes nothing better than interacting with people. In her spare time she loves anything foodie travelling with or without her children and finding new and interesting short walks for her lazy Bichon Frise.

Ronald Nyakairu, Analytics and Academic Partnerships
Ronald Nyakairu
Senior Insight Analyst

Ronald joined LDC in 2014 having completed a postgraduate Masters in Business Analytics with Distinction. He works closely with clients and the media in the delivery of bespoke reports and analysis along with integration and modelling of client and third party data. Ronald is also our academic liaison for our seven partner universities and also helps over 30 students a year. In his spare time Ronald contributes to real estate developments in East Africa and also plays football to a frighteningly high standard.

Sarah Phillips
Marketing Manager

Sarah joined the team in 2016 and is responsible for the management of all marketing channels for the Local Data Company. Having always worked in B2B, she brings with her varied experience in online and offline marketing including content marketing, social media and events. In her spare time Sarah enjoys stand-up comedy, trying out recipes from the Great British Bake-off (if you’re brave enough to try them) and has made a (slightly shaky) venture into the world of half-marathon running.

Noelle Ghanem
Noelle Ghanem
Designer and Digital Marketing Specialist

Noelle joined LDC in 2015 having previously worked at Google Digital Garage. She focussed on optimizing Google Maps and locations across West Yorkshire as well as helping Northern businesses with their Digital Marketing and Design Strategy (UI & UX). Noelle is highly interested in machine learning, human-centered design and the social impacts of new technologies. In her spare time, Noelle enjoys watching Ted Talks, exploring the world, camping, hiking and swing dancing!

Interested in joining LDC?

View available positions