Helping you understand how activity around your locations affects transaction volumes and profitability.
How many people walk past your location?
Collect real time footfall traffic data and analyse the footfall traffic passing your locations by day, week, month and year.
Compare this data to your other locations, streets or your entire portfolio in order to identify footfall trends and realise opportunities. Are your locations achieving their potential?
Track the impact of external activity and understand how location, people and environment drive sales.
Use the dashboard to see what is happening at your locations and answer these questions:
Is the Footfall outside my store increasing or decreasing over time and why?
How do visitor volumes change by hour, week, month and year?
Are there trends which can be anticipated and prepared for?
How are each of my stores performing compared to similar stores and your entire network?
Which of my stores are seeing a drop in footfall and what is causing this?
Are there clear differences in shopper behaviour between stores and centres?
How is the store performance affected by Footfall?
Do you have the right number of staff working to cope with the demand?
Are your stores opening at the optimum time to take advantage of the passing Footfall?
Through a combination of internal data, external demographics and LDC’s retail locations and footfall data Poundworld is building models for forecasting expected profitability as well as identifying suitable locations to deliver the required level of sales.
The footfall data for my store has definitely helped me to understand the daily trends in the number of people passing outside. I tend to vary my opening hours, so this helps me to plan for coming weeks, and I’ll be focusing on this more and more in the run up to Christmas.
We can use the footfall data in conjunction with our sales figures to compare year on year and plan our staffing. It has been good to see that the days the shop is closed are actually the days when there is less footfall, so we were right in our opening hours decision all those years ago.