The technology provides an accurate proxy for footfall and can be used to:
Track the Impact of External Activity
Track the impact of external activity and seasonality on footfall around your estate including weather and local events.
Measure Marketing and Promotions
Quantify the impact of marketing and promotions across stores/locations with live tracking of store capture rates.
Understand the Value of Location
Quantify the value and potential impact of an asset’s location and identify the most impactful times to display advertising or deploy field marketing teams.
Benchmark store performance based on like-for-like footfall to ensure your stores are performing to their full potential.
Compare Day/Night Time Economies
Compare day and night time economies around your estate to identify new opportunities.
Understand Trends Across Key Trading Hours
Understand trends around key trading hours to inform operational models, e.g. optimistion of stock and staffing levels.
Optimise Opening Hours
Optimise opening hours across your portfolio at store level by proving the opportunity for a store to trade longer or shorter hours.
Quantify the Impact of Local Initiatives
Quantify the impact of local initiatives, events and changes to the environment and retail mix over time by tracking footfall density and flows.
Use in conjunction with the Footfall Heatmap to benchmark your estate against competing or similar portfolios, locations or assets.
Through the Heatmap you can build a picture of footfall around key locations providing powerful insight on:
Which micro-locations/streets enjoy heightened levels of footfall at the most appropriate times for your operating model.
Where the best sites are to place field marketing teams, outdoor media or host events within a location and which times are likely to enjoy a higher level of footfall.
How many viable assets you can place within a location, dependent on footfall densities and gaps within the retail and/or leisure mix.
New Store Pitch Identification
Where the best locations are to place a new store/asset based on footfall flows and an accurate picture of the local environment including vacant units close by.
Relationships Between Footfall and the Environment
How footfall trends are impacted by other environmental factors, by layering LDC’s other dynamic data sets including openings and closures, health index, vacancy data and surrounding retail and leisure provision.
Access Raw Footfall Data Files
We can also provide data on our network of sensors, available as an .xls or a .csv file. We can segment these footfall counts by hour, day, week or month as required and can provide information split by location in the most appropriate way for your analysis.
As early adopters of this great technology, we use LDC’s footfall devices to gain an accurate understanding of footfall flows past our restaurants. We get a really valuable source of data which enables us to drill down into performance so that we can tailor our activity to each particular restaurant. For example, the granularity of the data enables us to accurately understand traffic flows during every trading hour and also to be able to compare across our estate - that’s very useful on so many levels. Over the past year, LDC have provided strong support and are always willing to take on our feedback to provide maximum value, resulting in a true partnership approach.